Montesano Extremadura returns to Madrid Fusion 2020, come visit us!
Montesano Extremadura Iberian products will be present on 13, 14 and 15 January at the great global gastronomy event, the Madrid Fusión Reale Seguros congress, which is being held at IFEMA. During the event, the firm will have a 24 m2 stand where it will display its 100% acorn-fed Iberian products to the thousands of visitors who will attend this eighteenth edition.
/wp:paragraph wp:paragraphMontesano Extremadura is returning for the second year to this summit of haute cuisine, after the success of its participation in the last edition. On this occasion, it will have a larger stand ( no. 14.1C120DE , behind Enofusion ), where it will welcome prescribers, chefs, journalists and its many friends. It will also have an exhibition area for its products, where you can enjoy the best ham cutting. It will be thanks to the arts of the master cutter Pedro Hernández, winner of the VIII Canary Islands Absolute Ham Cutting Championship - Montesano Group Grand Prize, held last May during the Gastrocanarias congress (Tenerife).
/wp:paragraph wp:headingThe Iberian pig as the protagonist
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Montesano Extremadura is coming to this long-awaited event with its 100% Iberian acorn-fed hams as its flagship. Endorsed on three occasions (2016, 2017 and 2019) with the highest score, in the category of 'Exceptional Product', in the Superior Taste Awards organised by the International Taste & Quality Institute of Belgium. These awards are given after the blind tasting of more than 140 professionals of European haute cuisine. After the jury's deliberations, the 100% Iberian acorn-fed ham from Montesano Extremadura was defined as "a high-quality acorn-fed ham, with a smooth and refined texture, with good balance and a long flavour".
/wp:paragraph wp:paragraphAlong with its five-year-old hams, Montesano Extremadura will be exhibiting its other Iberian products , such as lomo , salchichón and Iberian chorizo . They will be accompanied by other of its star products such as lomito and the already famous Montesano folded lomo . The latter, a forgotten traditional Extremadura product that caused a sensation at Madrid Fusión 2019 .
/wp:paragraph wp:headingExpansion and research
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The García Pascual family , owners of the Montesano Extremadura Iberian ham and sausage company, arrives at Madrid Fusión after a great year. Last year saw strong expansion for the company, which made a firm commitment to Asian markets, entering the emerging Vietnam and Malaysia . At the same time, the company managed to consolidate important strategic agreements with Enrique Tomás and El Corte Inglés.
/wp:paragraph wp:paragraphIn 2019, Montesano Extremadura has attended all the major events in haute cuisine in our country: Tast a la Rambla (Barcelona) , as a guest product in the VIP room of the event; San Sebastián Gastronomika where, together with chef Nacho Manzano , twice Michelin star, he co-sponsored the 1st National Congress of Pintxos and the Terrae Congress , held this December in Zafra (Extremadura) and Portugal. There, the firm revealed to the more than 80 national and international guests (chefs and journalists) all the work it carries out in its pasture. The meeting was rounded off with a great country lunch based on cold meats and fresh meats.
/wp:paragraph wp:paragraphDuring 2019, the Montesano Group company also focused on increasing research on Iberian ham in its R&D&I laboratory in Jerez de los Caballeros. In parallel, Montesano Extremadura supported the evolution of its brand image, from graphics to packaging. For this year 2020, they are already tackling important challenges in their fifth range of high-quality products.
/wp:paragraph wp:headingAbout Montesano Extremadura
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The beginnings of Montesano Extremadura date back to 1996. It was then that the company Montesano, founded by Martín García from Salamanca in the Canary Islands, opened its facilities in Jerez de los Caballeros (Badajoz) dedicated to the production of Iberian pork products.
/wp:paragraph wp:paragraphModern farms that today include an R&D&I centre for the genetic selection and reproduction of pigs from a 100% Iberian stock , their breeding and exquisite care in montanera in the spectacular fields of the pasture, until their curing in the drying sheds.
/wp:paragraph wp:paragraphSince then, the company's expansion has been very dynamic, becoming in 2000 the first company in the country to export cured ham to Japan , Mexico and Peru . Later, it was also the first Iberian industry authorised to enter China, in 2008. Today, Montesano reaches more than 40 countries on five continents . Endorsed by being one of the first brands in the sector to join the strict compliance with the Iberian quality standards in force in Spain and Europe.
/wp:paragraph wp:paragraphIn addition, the 20,000 m2 of the Montesano complex in Extremadura have the most cutting-edge technology on the market for the preparation, refrigeration and maturing of more than 400,000 Iberian pieces. Hams, loins, morcones, loin and sausages 100% high-quality acorn-fed Iberian . They are then prepared for distribution and sale in pieces or in the always juicy and fresh 'sliced Iberian' . Montesano Extremadura places special emphasis on knife-cut hams to maintain tradition, texture and flavour without damaging them. At the same time, knife-cut slices make the work of professionals in the Horeca channel easier.
/wp:paragraph wp:paragraphWe hope to see you at this edition of Madrid Fusión. Don't miss it and visit our stand!
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